Publications

How to Connect with Donors and Double the Money You Raise

Thomas Wolf

There is no shortage of donors today. What is lacking is our ability to relate to the donors we already have and others we should have. That, in essence, is the message of Tom Wolf’s new book, How to Connect with Donors and Double the Money You Raise.

Too often we see donors through the distorted lens of retention rates, average gifts, moves management, and gift table place setters. While that may help us harvest low-hanging gifts, fundraisers who reap the real bounty do something many neglect. They engage their donors in a multitude of ways, large and small, as Tom demonstrates through irresistible, real-life stories. How to Connect with Donors and Double the Money You Raise convincingly shows that successful fundraising is all about turning names into relationships. When you do that, the money will flow.

Best known for his textbook Managing a Nonprofit Organization in the 21st Century, Dr. Thomas Wolf established the Cambridge office of WolfBrown in 1983 and has enjoyed a long career as a consultant to organizations throughout the world. His new book is a fun, fast read that both experienced fund raisers and beginners should have in their libraries.